University Marketing Strategy: 8 Steps to Improve Your Rankings

25. February, 2014|Blog, Featured Blog Post|Comments Off on University Marketing Strategy: 8 Steps to Improve Your Rankings

As a university marketing director, one of my tasks was to receive the embargoed email giving us advance notice about our national rankings each fall.

Everyone wanted to know: Are we still in the top quartile? Did our peer ranking go up? Down? Did anything surprising happen with our peers?

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The Risk of Being Generic

11. April, 2013|Blog, Featured Blog Post|Comments Off on The Risk of Being Generic

Despite the past few year’s tough economic challenges, my friend’s unique home painting business is booming. Read more

Reflections on a Successful Visioning Process

15. February, 2013|Blog, Featured Blog Post|Comments Off on Reflections on a Successful Visioning Process

A few months ago, I stood in front of a room with a dozen administrators, board members and donors, all eager to review the mission of their school and “come up with a vision.” Read more

Leadership + Vision + Long-term Commitment = Transformation

12. November, 2012|Blog, Featured Blog Post|Comments Off on Leadership + Vision + Long-term Commitment = Transformation

I studied a university that in 20 years made a dramatic shift in its identity – from a regional, religious-based institution to a prestigious, top-50 research university with a national reputation. The transformation was stunning and real. Read more

Flexibility Key to New Economy

21. July, 2012|Blog, Featured Blog Post|Comments Off on Flexibility Key to New Economy

I’ve spent quite a lot of time talking to entrepreneurs lately, and I’ve heard a similar refrain: flexibility is the key to success in this challenging economy. Here are some examples of flexibility. Read more